We gave resorts a personality—because no one wants a bland vacation. Our Resort Persona Development didn’t just set expectations, it crafted unforgettable experiences, right down to a best-in-class in-room TV experience that entertained and drove revenue. For Orange Lake Resort, we didn’t just create content—we created a movement. In just nine months, our videos pulled in 6 million views and 163,000 hours watched, landing us in YouTube’s top five search results. Oh, and we picked up a 2024 Ardy Award and five Addys, including Best Use of Humor—because if you’re going to inform people, you might as well make them laugh.