We set out to prove that pairing top-shelf spirits with gourmet ice cream isn’t just a good idea—it’s a damn good idea. So, we didn’t just shoot an ad; we engineered a gravity-defying spectacle. We built a custom replica bar, then quite literally raised the bar—using magnets (yes, science!) to make pints and glasses glide across the surface like the coolest magic trick ever. With a campaign this smooth, we made sure every social feed, TV screen, and streaming platform got a taste of the ultimate indulgence. Because your best deserves our best.