It all started with one wild discovery: DK Metcalf loves Strawberry Nesquik. Like, really loves it. So, our Influencer and Digital Design teams went full mad scientist mode, whipping up a custom Under Armour® shoe in his favorite shade of pink. But then we thought—why stop there? Enter our creative team, who took this simple insight and ran with it—literally. In just three weeks, DK’s Nesquik obsession became a full-blown NFL Draft campaign. And because great ideas only get better, we added a twist: his real-life brother as his sidekick. Because what’s better than one Metcalf? Two.