Outsiders Pizza isn’t just another brand—it’s a rebellion against the ordinary, so we teamed up with Tony Moore, the Kentucky-born comic legend behind The Walking Dead, Ghost Rider, Venom, and Deadpool. His outsider mindset and bold artistry make him the perfect fit to bring our vision to life. With a power-growth-risk media strategy, we’re making waves across Facebook, Instagram, Twitter, Live Nation, our website, and Instacart—because playing it safe isn’t in our DNA. This campaign had it all: dolly zooms, Spike Lee shots, dry ice, fake tattoos, a 400mm zoom lens, and, of course, some of the best damn pizza out there. Oh, and we casually racked up 150 million monthly views on Facebook. Not bad for a bunch of outsiders.