Witness Madden’s best battle for $1 MILLION and the title of GOAT? This Marketing 360 campaign cranked up the heat with four Ultimate Tournament Activations, jaw-dropping highlights from Tom Brady and Patrick Mahomes, and a final showdown ignited by the one and only Ray Lewis. Oh, and because we believe in turning things up to 11, we dropped a soundtrack featuring Krizz Kaliko to make sure every epic moment hit even harder. This wasn’t just a season—it was a spectacle.
🔥 YouTube: 43K new subs, 3.7M views, top video at 250K views
📣 MCS Social Announce: 2.4M impressions, 358K views, 45K likes, 116K engagements
🏈 Ray Lewis “Greatness” Campaign: 2.2M impressions, 408K views, 50K likes, 140K engagements