We took four jaw-dropping resorts in Cancun, a brand making its first international move, and a creative team that refuses to do anything quietly—and the result? A campaign people couldn’t stop watching. With 1.9 million views on YouTube (that’s 8.2 years of people dreaming about Cancun), 50,000 views on social, and 5,000 engagements, it’s safe to say we didn’t just introduce these resorts—we made them bucket-list material.
