Sometimes, to get new fans hooked on Madden NFL esports, you have to think way outside the box. So, we did what any reasonable people would do—we created a 15-episode, high-stakes showdown where NFL star Derwin James faced off LIVE against celebrities, musicians, and athletes like Snoop Dogg, Darius Rucker, Tyreek Hill, and Lil Baby on Must-Watch Tuesday Nights. Yes, you read that right—Snoop vs. Derwin in MaddenNFL and it was LIVE.
The result? A weekly spectacle so big it secured $3 MILLION in sponsorships from brands like Oakley, Gillette, and Pizza Hut. It pulled in a 21K average minute audience, peaking at 48K live viewers, and stacked up 2.5 million total views with an insane 16-minute average watch time. Oh, and did we mention it landed a deal with TNT and took home three Telly Awards? Because yeah—it did that too. Fun Season!